Exquisite French Patisserie & Bakery In South Korea
Set in the trendy district of Hannam-dong is Passion 5, a premium dessert patisserie and cafe. Engaged by SPC Group, Chef At Work was tasked with project managing the entire setup. This was inclusive of all 8 components of our Restaurant Cafe Setup service. Highlighted in this case study are brand creation, concept design, and menu development.
Strategically situated beside Hangangjin Station, Passion 5 is easily accessible for people from all walks of life, particularly from within the Central Business District. The thought processes behind the entire project tailored a customer experience that left lasting impressions visually and in taste. Every level of the Passion 5 building featured unique concepts, which catered to the different spending power of consumers.
The brand prominently featured French pastry techniques and lifestyle, with warm colour tones that were friendly and approachable. Passion 5’s name is derived from five components: namely the bakery, chocolates, patisserie, cafe, and lastly the passion of the those behind the famed desserts.