CHEF AT WORK EXPERTISEFranchise System Development

Franchising allows a successful brand to capitalise on its popularity and quickly capture local and international markets.
Franchise brands are attractive due to their proven track record and growth potential. In this arena, Chef At Work specialises in the centrepiece of this strategy: the Franchising Kit.

Developed over three phases, the Franchising Kit is designed to increase your franchising prospectus and brand value.

It is also intended for potential franchisees and accurately presents the brand’s strengths, unique selling points, positioning, growth strategy, returns on investment, and capital investment involved.

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What is Franchising?

Franchising is an excellent way for mature food and beverage business owners to grow their brand and expand market share without large upfront capital outlays. It allows a successful brand to capitalise on its popularity and quickly capture the market, both locally and overseas. Likewise, franchisees choose to buy a franchise because of its proven track record of success and its growth potential in the years to come.

For F&B business owners who wish to enter into franchising, Chef At Work assists business owners with the centrepiece of this strategy: the Franchising Kit. 

The Franchising Kit is designed to increase your franchising prospectus and brand value. It is also intended for potential franchisees and accurately presents the brand’s strengths, unique selling points, positioning, growth strategy, returns on investment, and capital investment involved.

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CHEF AT WORK SCOPE OF WORK

The Franchising Kit

Developed in up to 5 phases, Chef At Work incorporates various team of professionals to guide business owners through the fun and educative sessions while getting their business to be Franchise Ready.
Phase 1: Brand Strategy
We consolidate the Client’s brand position in the home country and roll out a strong brand identity, giving it momentum to expand regionally and globally.
Franchising Kit (25%)
Phase 2: Franchising Sales Kit
A beautifully designed brochure for the purpose of providing potential franchisees with key information of the overall business’s value proposition and how they participate in its growth.
Franchising Kit (40%)
Phase 3: Documentation
Written by Franchise and Standard Operation Procedures (SOP) manual writers, the brand receives professional and accurate guidebooks to their business operations for their prospective franchisee and for themselves as franchisors.
Franchising Kit (70%)
Phase 4: Brand Management Franchise Training
We carry out financial modelling for, minimally, the next 3 years. This takes into consideration prevailing growth environment, strategic objectives, and currently available resources.

During the training sessions, owners are guided to make management decisions with regards to their brand's franchise package.
Franchising Kit (95%)
Phase 5: Trademark Registration
Protecting your brand as it goes international, we work out a trademark strategy and
IP Management plan with you before it goes commercial.
Franchising Kit Completed. Brand is ready to sell brand. (100%)
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Serving young entrepreneurs and industry veterans alike internationally
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CHEF AT WORKHeadquarters
Serving young entrepreneurs and industry veterans alike internationally
GET IN TOUCHChef At Work Social
Follow us on our social platforms for updates and insights

Copyright by Chef At Work Pte Ltd. All rights reserved.

Copyright by Chef At Work Pte Ltd. All rights reserved.