CHEF AT WORK STORY
Our Vision:
Serving young entrepreneurs and industry veterans alike globally
With over a decade of experience in F&B and hospitality, Chef At Work brings a multidisciplinary approach in delivering solutions for entrepreneurs, business owners and investors in Asia and beyond.
Our offices in Singapore, Malaysia, Vietnam and Myanmar cater for a wide range of business needs, from single F&B establishments to large-scale land development projects.
Chef At Work was founded in 2008 by industry veteran Edwin Phua to help businesses excel in the F&B scene. As a team of specialists, we are devoted to assisting established industry veterans and young entrepreneurs alike.
DEDICATED TO YOUR BUSINESSMeet
Chef At Work team
Singapore Office (Headquarter)
MANAGING DIRECTOR
Edwin Phua
Edwin devotes himself to helping mature businesses and new "restaurantpreneurs" alike take their business to the next peak.
EXECUTIVE DIRECTOR
Roger Phua
Roger is an accomplished entrepreneur with a decade of business experience in starting and running a multi-million enterprise in Asia.
PROJECT DIRECTOR
Serene Ng
Serene walks a close journey with every client who entrusts us with their dream and business.
PROJECT MANAGEMENT
James Mok
With more than 16 years of experience in business consulting, James has helped many F&B companies in their development of business strategy, franchising, and licensing systems as well as internationalisation.
SENIOR CONSULTANT
Joseph Chua
Joseph is a skilful educator armed with more than 2 decades of teaching experience. His interest in F&B and coaching background is an added advantage to the team.
PRINCIPAL CONSULTANT
Frederick Tan
Frederick is a Singapore Certified Management Consultant approved by Enterprise Singapore to help SMEs upskill with the support of enterprise development grant.
SENIOR BUSINESS DEVELOPMENT ASSOCIATE
William Goh
His experiences and think out of the box mindset have helped his clients in problem identifications and most importantly adopting the right solutions for revenue and business growth.
BUSINESS DEVELOPMENT ASSOCIATE
Alex Tan
Alex focuses on maximising value for customers by sitting down with every potential customer to understand their needs and concerns.
BUSINESS DEVELOPMENT ASSOCIATE
Samantha Hong
Being able to develop sound business and marketing strategies through deep and insightful observations is her forte.
OPERATIONS / QUALITY CONTROL
Quoc Anh Hoa
As a Operation and Quality control manager of DCA Holding International. He specialises in ensuring operational excellence for clients.
ARCHITECTUAL
Yang Shuai
Every restaurant has its own personality, as a person would. Yang makes every restaurant concept a concrete reality, literally.
Malaysia Office
BUSINESS DEVELOPMENT MANAGER
Cedric Kon
With decades of working experience under his belt, Cedric has a strong background in business development and knows the Malaysian market by heart.
BUSINESS DEVELOPMENT MANAGER
Dicky Lee
With a keen eye for partnerships, Dicky strategically approaches every client with a clear goal to bring clear value to their business.
PROJECT MANAGER
Ann Jie
With AJ's vast experience in built, and installation projects, he promises the utmost standards to be delivered to every customer.
SPECIAL PROJECT
Eugene Hu
With vast experience and understanding of the Malaysian Market, Eugene has always been helping clients on their needs and ensuring a smooth process in assisting in their cases.
Myanmar Office
PARTNER IN MYANMAR
E-yen Chew
His vast experience ranges from numerous F&B Concepts in Singapore, Thailand and Australia. Apart from operations, E-yen has ventured in F&B entrepreneurship as well as education.
PARTNER IN MYANMAR
Lwin Lwin Aung
With her experience and profession in Hospitality and as a recipient of numerous Service Excellence Awards, she is committed to bringing her knowledge to businesses in Myanmar.
MORE THAN JUST BUSINESS
Our
Ethos
We Strive To Deliver Value To Our Clients
Corporate Strategy
Providing valuable insights to CEO, leadership teams, we develop strategic recommendations to match targets across different business units
Business Strategy
These recommendations on products, segments, markets, aim to capture greater value in the global marketplace, and themselves become growth strategies
Business & Operating Model Design
Developing the right structure and core processes, we work with you to identify the right people, technology, functions and roles to bridge these gaps for execution
Strategic Performance Improvement
We distil broader initiatives into specific pricing, product and supply chain optimisations to measure performance, and to improve, sustain shareholder returns
CONTACT US WITH EASEGet in touch
If you have any questions, please feel free to contact us
Dail our Hotline or simply send us your inquiry and we will be in touch with you shortly.
Dail our Hotline or simply send us your inquiry and we will be in touch with you shortly.
Address
71 Ubi Road 1, #08-42
Oxley BizHub, Singapore 408732
Oxley BizHub, Singapore 408732
WhatsApp
+65 9435 7565
Email us
contact@chefatwork.com.sg