CHEF AT WORK STORY

Our Vision:
Serving young entrepreneurs and industry veterans alike globally

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With over a decade of experience in F&B and hospitality, Chef At Work brings a multidisciplinary approach in delivering solutions for entrepreneurs, business owners and investors in Asia and beyond.

Our offices in Singapore, Malaysia, Vietnam and Myanmar cater for a wide range of business needs, from single F&B establishments to large-scale land development projects.

Chef At Work was founded in 2008 by industry veteran Edwin Phua to help businesses excel in the F&B scene. As a team of specialists, we are devoted to assisting established industry veterans and young entrepreneurs alike.

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DEDICATED TO YOUR BUSINESSMeet
Chef At Work team

Singapore Office (Headquarter)

MANAGING DIRECTOR

Edwin Phua

Edwin devotes himself to helping mature businesses and new "restaurantpreneurs" alike take their business to the next peak.
EXECUTIVE DIRECTOR

Roger Phua

Roger is an accomplished entrepreneur with a decade of business experience in starting and running a multi-million enterprise in Asia.
PROJECT DIRECTOR

Serene Ng

Serene walks a close journey with every client who entrusts us with their dream and business.
MANAGER

Jadean Yan

She pledges to assist her clients through providing insights derived from business analysis and ensuring all documentations are in place for legal endorsements to protect their business.
ACCOUNT MANAGER

Ezra Tee

Blending both corporate and F&B experience, Ezra keeps a watchful eye on all things F&B in Singapore
PROJECT MANAGEMENT

Gilbert Chee

Gilbert is a Certified Practicing Management Consultant and has given talks and conducted various seminars locally and overseas.
PRINCIPAL CONSULTANT

Frederick Tan

Frederick is a Singapore Certified Management Consultant approved by Enterprise Singapore to help SMEs upskill with the support of enterprise development grant.
SENIOR CONSULTANT

Joseph Chua

Joseph is a skilful educator armed with more than 2 decades of teaching experience. His interest in F&B and coaching background is an added advantage to the team.
SENIOR BUSINESS DEVELOPMENT ASSOCIATE

William Goh

His experiences and think out of the box mindset have helped his clients in problem identifications and most importantly adopting the right solutions for revenue and business growth.
BUSINESS DEVELOPMENT ASSOCIATE

Alex Tan

Alex focuses on maximising value for customers by sitting down with every potential customer to understand their needs and concerns.
BUSINESS DEVELOPMENT ASSOCIATE

Samantha Hong

Being able to develop sound business and marketing strategies through deep and insightful observations is her forte.
OPERATIONS / QUALITY CONTROL

Quoc Anh Hoa

As a Operation and Quality control manager of DCA Holding International. He specialises in ensuring operational excellence for clients.
ARCHITECTUAL

Yang Shuai

Every restaurant has its own personality, as a person would. Yang makes every restaurant concept a concrete reality, literally.

Malaysia Office

BUSINESS DEVELOPMENT MANAGER

Cedric Kon

With decades of working experience under his belt, Cedric has a strong background in business development and knows the Malaysian market by heart.
BUSINESS DEVELOPMENT MANAGER

Dicky Lee

With a keen eye for partnerships, Dicky strategically approaches every client with a clear goal to bring clear value to their business.
PROJECT MANAGER

Ann Jie

With AJ's vast experience in built, and installation projects, he promises the utmost standards to be delivered to every customer.
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SPECIAL PROJECT

Eugene Hu

With vast experience and understanding of the Malaysian Market, Eugene has always been helping clients on their needs and ensuring a smooth process in assisting in their cases.

Myanmar Office

PARTNER IN MYANMAR

E-yen Chew

His vast experience ranges from numerous F&B Concepts in Singapore, Thailand and Australia. Apart from operations, E-yen has ventured in F&B entrepreneurship as well as education.
PARTNER IN MYANMAR

Lwin Lwin Aung

With her experience and profession in Hospitality and as a recipient of numerous Service Excellence Awards, she is committed to bringing her knowledge to businesses in Myanmar.
MORE THAN JUST BUSINESS

Our
Ethos

We Strive To Deliver Value To Our Clients
Corporate Strategy
Providing valuable insights to CEO, leadership teams, we develop strategic recommendations to match targets across different business units
Business Strategy
These recommendations on products, segments, markets, aim to capture greater value in the global marketplace, and themselves become growth strategies
Business & Operating Model Design
Developing the right structure and core processes, we work with you to identify the right people, technology, functions and roles to bridge these gaps for execution
Strategic Performance Improvement
We distil broader initiatives into specific pricing, product and supply chain optimisations to measure performance, and to improve, sustain shareholder returns
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CONTACT US WITH EASEGet in touch

If you have any questions, please feel free to contact us
Dail our Hotline or simply send us your inquiry and we will be in touch with you shortly.
Address
71 Ubi Road 1, #08-42
Oxley BizHub, Singapore 408732
Call us
+65 6635 7394
Email us
contact@chefatwork.com.sg

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CHEF AT WORKHeadquarters
Serving young entrepreneurs and industry veterans alike internationally
GET IN TOUCHChef At Work Social
Follow us on our social platforms for updates and insights
CHEF AT WORKHeadquarters
Serving young entrepreneurs and industry veterans alike internationally
GET IN TOUCHChef At Work Social
Follow us on our social platforms for updates and insights

Copyright by Chef At Work Pte Ltd. All rights reserved.

Copyright by Chef At Work Pte Ltd. All rights reserved.