Meet the Team – Edwin Phua

With over a decade of experience in F&B and hospitality, Chef At Work brings a multidisciplinary approach in delivering solutions for entrepreneurs, business owners and investors in Asia and beyond. As a team of specialists, we are devoted to assisting established industry veterans and young entrepreneurs alike.

Managing Director Edwin Phua

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Edwin is the Founder and Business strategist of Chef At Work Pte Ltd, an F&B turnkey Business Solutions firm that devotes itself to helping new restaurantpreneurs and mature businesses alike take their business to the next level.

His clientele span from various local and international hotel chains, Mix trade development property, business expansion and to franchises with global footprints.

Throughout his career, Edwin often encountered entrepreneurs with enthusiasm and the funds, yet lacking the domain expertise to kickstart their dream F&B businesses. Realising this imperative need, he founded Chef At Work to provide professional F&B Business Solutions where a team of dedicated specialists supports him.

Under his leadership, the company has created different entities under CAW: Ace Design Workshop, Tsalach Horeca, CAW Academy, Managing Partner of Vietnam and Malaysia offices and appointed board members.

Since 2008, the firm has accumulated a wealth of experience in helping satisfied clients scale up their business, and his success and achievements are regularly featured in regional media like The Straits Times, The Sunday Times, Wine & Dine Magazine, Cuisine & Wine Asia.

Currently, leading a team of passionate team player within our corporate offices in Malaysia, Vietnam and China. Till present, his team has handled a total of 450 joint projects in ASEAN, EU and Dubai since day 1.

CHEF AT WORKHeadquarters
Serving young entrepreneurs and industry veterans alike internationally
GET IN TOUCHChef At Work Social
Follow us on our social platforms for updates and insights
CHEF AT WORKHeadquarters
Serving young entrepreneurs and industry veterans alike internationally
GET IN TOUCHChef At Work Social
Follow us on our social platforms for updates and insights

Copyright by Chef At Work Pte Ltd. All rights reserved.

Copyright by Chef At Work Pte Ltd. All rights reserved.