CHEF AT WORK EXPERTISEFranchise System Development
Developed over three phases, the Franchising Kit is designed to increase your franchising prospectus and brand value.
It is also intended for potential franchisees and accurately presents the brand’s strengths, unique selling points, positioning, growth strategy, returns on investment, and capital investment involved.
What is Franchising?
Franchising is an excellent way for mature food and beverage business owners to grow their brand and expand market share without large upfront capital outlays. It allows a successful brand to capitalise on its popularity and quickly capture the market, both locally and overseas. Likewise, franchisees choose to buy a franchise because of its proven track record of success and its growth potential in the years to come.
For F&B business owners who wish to enter into franchising, Chef At Work assists business owners with the centrepiece of this strategy: the Franchising Kit.
The Franchising Kit is designed to increase your franchising prospectus and brand value. It is also intended for potential franchisees and accurately presents the brand’s strengths, unique selling points, positioning, growth strategy, returns on investment, and capital investment involved.
CHEF AT WORK SCOPE OF WORK
The Franchising Kit
Developed in up to 5 phases, Chef At Work incorporates a various team of professionals to guide business owners through multiple educative training sessions while getting their business to be Franchise Ready.
Phase 1: Brand Strategy
We consolidate the Client's brand position in the home country and roll out a strong brand identity, giving it momentum to expand regionally and globally.
Phase 2: Franchising Sales Kit
A beautifully designed brochure is developed at this stage. The informative booklet will provide potential franchisees with the key information of the brand's overall business's value proposition and how they can participate in its growth.
Phase 3: Documentation
Written by our Franchising and Standard Operation Procedures (SOP) manual writers, the brand receives professional and accurate guidebooks to their business operations for their prospective franchisee and themselves as franchisors.
Phase 4: Brand Management Franchise Training
We carry out financial modelling for, minimally, the next 3 years. The modelling takes into consideration the prevailing growth environment, strategic objectives, and currently available resources.
During the training sessions, owners are guided to make management decisions with regards to their brand's franchise package.
During the training sessions, owners are guided to make management decisions with regards to their brand's franchise package.
Phase 5: Trademark Registration
Protecting your brand as it goes international, we work out a trademark strategy and IP Management plan with you before it goes commercial.
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