Building towards IPO for Vietnamese F&B Startup
In the startup scene, tech-based entities are aplenty, whereas F&B-based setups are far and few in comparison. This made KAfe Group all the more unique given its core value proposition of a fusion cafe vertical. The business is founded by Chi Anh Dao, who made a name for herself being one of the youngest and most promising entrepreneurs in the Vietnamese startup community. Having secured $5.5 million in private equity funding from Hong Kong-based Cassia Investments (a gruelling process which featured lawyers and international auditors), KAfe group is looked upon as a benchmark of growth for startups and F&Bs in its local scene.
Chef At Work entered the picture as the growing startup readied itself for IPO in London and Hong Kong. It needed assistance from industry expertise to evaluate and restructure its entire corporate structure and business prospectus. This is when the management reached out to us. After initial meetings and running through the financial models of the company, we gathered a solid understanding of the business’s strengths and directions.
Under the KAfe Group umbrella is 12 fusion cafes, each with its unique appeal, concept, and branding. This encompassed The KAfe, The KAfe Village, The Burger Box, The Kafe Box, and fresh press juices under The KAfe Pressed. Beyond merely focusing on drinks and desserts like other market offerings, the group’s concepts tailored a unique fusion menu which served up a wide variety of dishes spanning from Eastern to Western.