Ikos Resorts, Contemporary Luxury in Greece
Set in the scenic Mediterranean region of Greece, Ikos Resorts set out to capture the hearts of travellers around the region and globe with its new collection of luxury hotels and resorts centred around superlative elegance and contemporary style. With this in mind, Chef At Work was tasked with creating an entirely new brand for the chain.
- Built an umbrella of Asian restaurants in Greece, the heart of Mediterranean region.
- Developed an authentic and uniquely fresh Asian menu new to the demographics.
- Increased sales by 25% through attracting high-net-worth individuals from Russia, Belgium, and Germany.
The new concept targeted luxury holiday-goers after a fresh holiday escapade in terms of activities and gastronomy. Chef At Work took special care to tailor-make a dining and holiday experience unique to the region. A traditional Chinese menu was served in a classy modern setting where diners got to experience dining with chopsticks. The strong tone of Asian influence was evident through interior design, decoration, cutlery and choice of ingredients.