Meet the Team

With over a decade of experience in F&B and hospitality, Chef At Work brings a multidisciplinary approach in delivering solutions for entrepreneurs, business owners and investors in Asia and beyond. As a team of specialists, we are devoted to assisting established industry veterans and young entrepreneurs alike.

SENIOR BUSINESS DEVELOPMENT ASSOCIATEWilliam Goh

William started his career in the F&B industry in 1986 as Milano Pizza Crew Chief.

His strong passion in this industry has led him in his journey of growth for the past 30 years in Fine Dining, Quick Service, Food Court and Themed Restaurants Management.

His previous portfolios cover General Management of multi-brands / cuisines of chain stores in Singapore and SEA which focused on new business development and F&B business investments. His experiences and Think Out Of The Box mindset have helped his clients in problem identifications and most importantly adopting the right solutions for revenue and business growth.

He is self-starter, entrepreneur and well versed in Business Development, Brands and Concepts creations, Employment of the right business management strategy, and Continual adaptation of F&B business trends to stay competitive and ahead.

He shared Chef At Work Passion, Vision and Philosophy and is proud to be part of the Team as our Senior Business Development Associate.

CHEF AT WORKHeadquarters
Serving young entrepreneurs and industry veterans alike internationally
GET IN TOUCHChef At Work Social
Follow us on our social platforms for updates and insights
CHEF AT WORKHeadquarters
Serving young entrepreneurs and industry veterans alike internationally
GET IN TOUCHChef At Work Social
Follow us on our social platforms for updates and insights

Copyright by Chef At Work Pte Ltd. All rights reserved.

Copyright by Chef At Work Pte Ltd. All rights reserved.