28th Aug 2017 – Chef At Work is proud to announce its new regional office in Vietnam, branded as DCA Holding International.
Vietnam is set to be one of Asia’s rising economies with strong and stable yearly growth. Its growing middle class has increasing spending power and is willing to spend on food in particular. The local population is also very receptive to trendy and foreign brands, partly due to the rise of social media and influx of foreign information. This makes the country attractive for F&B investments.
Chef At Work now offers its core services of Restaurant Cafe Setup and F&B Expansion Support to clients locally through DCA Holding International. The brand is tailor-made for the Vietnamese market and allows us to build solid relations with our clients through our strong local team. It is spearheaded by seasoned F&B entrepreneur, Chi Anh Dao, who is also very well known in the local community since her previous F&B ventures.
Said Mr Edwin Phua, Managing Director of Chef At Work, “We are glad to enter Vietnam’s emerging market. DCA Holding International is strategically positioned to represent Chef At Work’s core services and expertise. The strong local team is highly skilled and able deliver great client value.”
Chi Anh Dao, Chairwoman of DCA Holding International added, “Having been an F&B entrepreneur and operator in Vietnam ourselves, we understand the market opportunities as well as the challenges and pitfalls local F&B owners may face. At the same time, we are excited for the quality of work we can put out for our clients, with the rich global industry experience from our partner Chef At Work Singapore. The region is set to see strong growth in the F&B sector, and we are glad to ride on this to enhance the industry’s quality and standard for both owners and customers.”
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